segunda-feira, 30 de junho de 2008

Gorila vs Orangotango

Eu escrevi aqui sobre um novo viral da Levi's, afirmando que ele bebeu da mesma fonte de um conhecido viral da Ray-Ban.

Pois bem. Há alguns dias atrás eu tive contato com mais dois vídeos da marca, que dessa vez parecem ser um pouco mais originais. E de acordo com o que li aqui, os 3 compõem uma série de virais da Levi's lançada recentemente na internet. Vejam os dois últimos vídeos na sequência :





Uma coisa é certa: muitas marcas ainda acreditam na velha fórmula "habilidades mirabolantes supostamente criadas por consumidores". Excluindo o vídeo do orangotango - por razões óbvias - é notório o esforço para fazê-los parecer real. Mas será que isso cola com os consumidores, cada vez mais "vacinados" contra esse tipo de ação? A resposta está nos comments nas páginas dos vídeos no YouTube, onde "fake" é a palavra mais comum.

Acho que estamos em um momento onde não é mais válido tentar fazer comunicação criada por marcas se passar por vídeos criados por pessoas reais. Isso funcionava no início. Hoje em dia pouco importa de onde veio, desde que o conteúdo seja relevante. Sejamos legítimos, sinceros e, acima de tudo, transparentes.

O aclamado filme do gorila, criado pela Cadbury e vencedor do Grand Prix de Film em Cannes, confirma essa idéia. Seu único objetivo era proporcionar 30 segundos de diversão para as pessoas, e talvez por isso tenha sido um dos vídeos mais viralizados e comentados da história da internet, mesmo com a logomarca do produto no final.

Entenderam agora o título do post? E aí, quem ganha a batalha?

14 comentários:

Mariana disse...
Este comentário foi removido pelo autor.
Anônimo disse...

unique wants Children with unique wants may [url=http://www.salevivi.com]ルイヴィトン 財布[/url]and the Caribbean Adults can indulge with [url=http://www.salevivi.com]ルイヴィトン バッグ[/url]seats Call ahead and discover ifyour seat [url=http://www.salevivi.com]ルイヴィトン バッグ[/url]relocated to the more appropriate location [url=http://www.salevivi.com]http://www.salevivi.com[/url] outs and the need for frequent replacement [url=http://www.salevivi.com]http://www.salevivi.com[/url] weight It also fits effectively in your car

Anônimo disse...

what's up promoplanners.blogspot.com admin discovered your blog via Google but it was hard to find and I see you could have more visitors because there are not so many comments yet. I have found website which offer to dramatically increase traffic to your blog http://mass-backlinks.com they claim they managed to get close to 4000 visitors/day using their services you could also get lot more targeted traffic from search engines as you have now. I used their services and got significantly more visitors to my website. Hope this helps :) They offer best services to increase website traffic at this website http://mass-backlinks.com

Anônimo disse...

We stumbled over here coming from a different web address and thought
I might as well check things out. I like what I see so now i am following you.
Look forward to looking over your web page repeatedly.

Review my web blog: Buy Solar Panels For Roof

Anônimo disse...

If you are going for best contents like I do, simply go to see this website
daily for the reason that it presents quality contents, thanks

My blog post :: buy solar panels diy installation

Anônimo disse...

Link exchange is nothing else but it is just placing the other
person's web site link on your page at suitable place and other person will also do same for you.

Feel free to surf to my webpage ... se4moderation.demo.younetco.com

Anônimo disse...

I'm not sure exactly why but this website is loading extremely slow for me. Is anyone else having this issue or is it a problem on my end? I'll check back later on and see if the problem
still exists.

Feel free to visit my blog post; laser stretch mark removal

Anônimo disse...

Hi I am so glad I found your blog, I really found you by mistake, while I was
looking on Askjeeve for something else, Anyhow I am here now and would
just like to say thank you for a remarkable post and a all round thrilling blog (I also love the theme/design), I don't have time to look over it all at the moment but I have saved it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic work.

Feel free to visit my blog post: ford Ranger

Anônimo disse...

Heya i'm for the primary time here. I found this board and I in finding It truly helpful & it helped me out a lot. I am hoping to give one thing back and help others such as you helped me.

My web site: http://oregonexplorers.orvsd.org/

Anônimo disse...

I rеаd this aгticle сοmρletely about thе cοmρаrison of newest аnԁ ρгeсeding technologies,
it's awesome article.

Also visit my web page payday loans

Anônimo disse...

The other day, while I was at work, my cousin
stole my apple ipad and tested to see if it can survive a
twenty five foot drop, just so she can be a youtube sensation.
My iPad is now destroyed and she has 83 views.
I know this is completely off topic but I had to share it with someone!


Review my homepage www.nativecelebs.com

Anônimo disse...

I do consider all the concepts you've introduced on your post. They're very convincing
and can definitely work. Still, the posts are very brief for
beginners. May you please lengthen them a bit from subsequent time?

Thanks for the post.

my web blog: stretch mark removal and home remedy

Anônimo disse...

Nice blog here! Additionally your web site so much up
very fast! What web host are you using? Can I get your affiliate hyperlink for
your host? I want my website loaded up as fast
as yours lol

Here is my blog laser stretch mark removal

Anônimo disse...

I like what you guys are usually up too. This sort
of clever work and reporting! Keep up the good works
guys I've incorporated you guys to blogroll.

Feel free to visit my web-site - ford ranger forum