Ainda em algum dia de 2007 eu me deparei com esse post bastante interessante no blog da PSFK. É a entrevista com o idealizador da Premium Cola, um refrigerante alemão cuja companhia que o fabrica é totalmente controlada pelos consumidores. Se você duvida, dá uma olhada nesse parágrafo:"We don´t produce, we transport seldom nowadays, we hardly do anything ourselves than to steer the whole thing. But steering is essential. At Premium, every participant, which means every customer also, is able to view any info and co-decide on any issue, including my stock. For example, our bank account is viewable online to be checked daily by any customer. If I treat anyone badly, he/she might send a mail to all our mailinglist-readers from 50 cities right now, arguing to change matters or to lower my share of the company."
Quase um ano depois resolvi reler a entrevista e fiquei com um monte de dúvidas no ar:
- será que qualquer marca e empresa pode fazer isso?
- será que isso é real ou só um discurso?
- uma empresa de capital aberto, com ações disponíveis na bolsa para qualquer um, em tese não é parecido?
- o quanto o carisma do líder ou dono da empresa influencia nessas estratégias?
- esse é o futuro do capitalismo?
- governos democráticos, em tese, não deveriam ser assim?
- será que o setor privado vai guiar o setor público por meio dessa curiosa inversão de papéis?
Se alguém quiser arriscar uma resposta, o fórum está aberto. :)
5 comentários:
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